Introduction to Digital Marketing

What is Digital Marketing?


Digital Marketing is a process or Marketing Technique which helps to promote your Business or Brand digitally on Computer, Mobiles etc. Now a day’s Businesses are using various Technologies to promote them and to increase their sales and customer database. Marketing strategies are changing now as the most of the people prefer search for Brands or Business online. They do not want to waste their time to go to physical place and buy something. Digital Marketing or Online Marketing helps to increase the Brand Awareness and connect to their potential Customers.

Types of Digital Marketing

Digital Marketing can Be divided into two types:-

  • Inbound Marketing
  • Outbound Marketing

Inbound Marketing


Inbound Marketing can be defined as Online Marketing Process in which marketing is done Online using internet. These methods and techniques are Paid as well as Unpaid. It includes various process like SEO, SEM, SMO, SMM, Content Marketing, Affiliate Marketing, Email Marketing.

Unpaid Inbound Marketing Processes are as follows:-

Search Engine Optimization (SEO)

search engine optimization

Search Engine Optimization is a process through which we get our Business website get promoted. In this process promotion is done in such a way which helps a website to get higher in Google search Results. In this way we get Organic Search results through keywords we search on Search Engine.

Social Media Optimization (SMO)

social media optimization

In this process we use Social Media to promote our Business and Brand Awareness. In this we create our Business profiles and pages on various different social media platforms like facebook, instagram, twitter, linkedin etc. After creating profiles we keep regularly posting posts, images, articles to promote our Business free.

Content Marketing

Content Marketing

Content Marketing is a process through which we write articles, posts related to our Business which help us to promote it easily and freely. We can create Blogs which contains articles, infographics, Ebooks, Online Brochures related to our Business. This Blog should be connected to our website which will help us to get more and more traffic to our website.

Affiliate Marketing


This marketing process where you show someone else’s products or services on your website. For this you get commission from them for selling the service or product. We will talk about this in deep in our next posts.

Email Marketing

Now a Days Companies use Email Marketing for creating a connection between them and audience. Mainly this type of marketing used to promote their products or services, can redirect the customer to the website, newsletter subscription etc.

Now let’s talk about Paid Inbound Marketing:

Search Engine Marketing (SEM)

In this type of Marketing We promote our business by Creating Ads which are shown on Google SERP (Search Engine Results Page)on particular keywords by paying to Google. It includes various terms like Pay Per Click (PPC) Ads. These Ads help us to increase traffic of a website or promoting a particular product. Publisher has to pay to Google when your Ad is clicked.

Social Media Marketing (SMM)


It is same as the SEM. In this we create ads that run on Social Media Platforms. Facebook and Instagram are connected so we can easily promote our products from one place. We have other Social Media Platforms like twitter, youtube, linkedin etc they all have their ad platforms from which we can promote our Business.

Outbound Marketing

Outbound marketing is the type of Marketing in which do not use internet for promoting our Services or Business. We can also call it as Traditional Marketing. This Marketing includes TV Ads Creation, SMS/MMS, Digital or Flex Hording Creation.

Profits of Inbound Marketing over Outbound Marketing

Inbound Marketing methods are very popular methods now days. In Inbound Marketing We can measure and analyze the campaign we run to promote our Business. We can measure the amount we spent on ads. While in Outbound Marketing there is no such measurement we can get .


So that’s why Inbound Marketing is more profitable now a days because 90% of the world is on internet and using more and more of it to get anything easily. So if you want to get promoted and want to get on everybody’s eyes  you should use Digital Marketing.

7 thoughts on “Introduction to Digital Marketing

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